The creative industry is notoriously hard to break into. ADNIGHT is a great way to explore the different types of agencies in Brussels, learn more about what they do and meet their people in a low key way. ADNIGHT is visited by students, starters, (former) industry and non-industry people. With a raging war on talent, agencies are keen on meeting people from all backgrounds.  But stepping into any agency can be intimidating. WAY IN aims to give talent and students a head start by providing tips and tricks to get the most out of ADNIGHT. With a tailored program of speakers and workshops we hope to provide you with the baggage to navigage the festival confidently.  Join us at WPP, Victoria Reginaplantsoen 1 / Square Victoria Regina 1 from 15:00 to find your WAY IN.  * You don’t compete where you don’t compare: Diane Munyeshuli, WPP * MAS…TER YOUR BRAND: Tonya Mas * LEJEUNE CLUB: Crafting Culture in a changing city: Krisy * Real Magic in advertising: celebrating connections through creativity: Naomi Osorio Galan, The Coca Cola Company * From student entrepreneur to the agency of the future: Max Smeets, Brandsome * How to get you paid in the creative industry: Michael-John Joosen, AMPLO * Speeddates per discipline: Account, Creative, Media, Production, Strategy & Research with staff from the different WPP agencies. Required for WAY IN: ADNIGHT BXL Student ticket and having pre registered for WAY IN.