What if the experience doesn’t match the story, brands will not live happily ever after. We welcome you to Accenture Song’s interactive exposition about **marketing**, **design** and **customer service**. A night with lots of creativity, technology and fairytale magic. Enter our **enchanted forest** to find out what happens when great stories do not have happy endings. Like Snowwhite and the 7 UX frustrations. Or Prince Not-So-Charming-Anymore. Or the reason Sleeping Beauty fell asleep…Again. Discover the interactive experiences and try to make a wish using **Aladdin’s magical lamp**, check out our **Mirror, Mirror on the Wall**, or see your future in one of our **Crystal Balls**. Listen to **Mark Curtis, Global Head of Innovation and Thought Leadership** talk about the symbiosis between creativity, branding, customer experience and innovation. And for those who want to put words into action, join the **masterclass of Chief Creative Wizard Paul Wauters  “Once Upon a Time…”** and learn how great copywriting can make a difference in the age of AI. Be aware, limited spots available! Hungry or thirsty? Help yourself to a **poisoned apple** or mix your own **magical potion**. Our **three little pigs foodtruck** is open from 18h00 to 21h00 (or until the big bad wolf ate everything).