From the heart of Brussels, join us to explore how embracing differences leads to stronger, braver, more meaningful work. Come for the view, stay for the magic.   **\- Rooftop rendezvous:** Kick off your ADNIGHT BXL experience with refreshments and nibbles, as we guide you through our vibrant office space. **\- Inclusive campaigns don’t just make hearts sparkle - they make business sense, too:** We’re unveiling our methodology to measure the ROI of authentic representation and introducing INQ (Inclusion Quotient) - your enchanted map to marketing that truly connects (and converts). **\- Ready to unlock your creative genius?** Your co-creativity profile reveals how your unique thinking style fuels big ideas and breakthrough moments! Whether you're a bold risk-taker, a detail-loving mastermind, or a wild idea machine, we’ll show you how to turn every brainstorming session into pure innovation magic. **\- Advertising roast n' toast:** All unicorns or donkeys? Get ready for a sharp, hilarious take on diversity, co-creation, and the beautiful chaos of the ad industry. Our stand-up comedian will riff on buzzwords and big promises. No KPI is safe. **\- Hooked in seconds: Mastering TikTok:** In a world where attention is the ultimate currency, how do you craft a hook that stops the scroll? This session dives into the art of creating compelling TikTok openings for maximum engagement. **\- Ladies, ready to own creative leadership? It starts with trusting your magic:** Trust your ideas, speak up, and bring your unique vision to the table. Your perspective matters, your voice deserves to be heard, and your creativity can shape the future. Build your squad, seek mentors who lift you up, and never shy away from bold ideas. The industry doesn’t just need more women in leadership—it needs you. **\- Unicorns after dark - DJ set:** A unique view of Brussels' skyline combined with drinks, beats and bites. Join our warmup session gearing up for the afterparty.