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WAY IN
Talent Program

Get ready for a groundbreaking start to ADNIGHT BXL 2025, the biggest open night for the creative industry! ADNIGHT will kick off with an exclusive opening program designed for emerging talent. Join us for “WAY IN” from 15:00 to 17:00. a dynamic and invaluable opportunity for young talent to connect, learn, and grow.

The creative industry is notoriously hard to break into. ADNIGHT is a great way to explore the different types of agencies in Brussels, learn more about what they do and meet their people in a low key way. ADNIGHT is visited by students, starters, (former) industry and non-industry people. With a raging war on talent, agencies are keen on meeting people from all backgrounds. 

But stepping into any agency can be intimidating. WAY IN aims to give talent and students a head start by providing tips and tricks to get the most out of ADNIGHT. With a tailored program of speakers and workshops we hope to provide you with the baggage to navigage the festival confidently. 

Join us at WPP, Victoria Reginaplantsoen 1 / Square Victoria Regina 1 from 15:00 to find your WAY IN. 

- You don’t compete where you don’t compare - Diane Munyeshuli, WPP

- MAS___TER YOUR BRAND - Tonya Mas

- LEJEUNE CLUB: Crafting Culture in a changing city - Krisy

- Real Magic in advertising: celebrating connections through creativity - Naomi Osorio Galan, The Coca Cola Company 

- From student entrepreneur to the agency of the future - Max Smeets, Brandsome

- How to get you paid in the creative industry - Michael-John Joosen, AMPLO

- Speeddates per discipline: Account, Creative, Media, Production, Strategy & Research with staff from the different WPP agencies.

**WAY IN is fully sold out**. Only those with a confirmation email and student ticket will be granted entry.

The route

WAY IN - Talent Program @ WPPVictoria Reginaplantsoen 1 / Square Victoria Regina 1